February 19th, 2010

Livros (Bons) Sobre Inteligência Mercadológica

Como muita gente tem perguntado sobre bons livros sobre Inteligência Mercadológica (de verdade), segue uma lista compilada pelo site markintell.com:

  • Market Intelligence: How and Why Organisations Use Market Research (Market Research in Practice Series)
  • Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top
  • Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series)
  • Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
  • Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications
  • Business Intelligence
    by Elizabeth Vitt, Michael Luckevich, Stacia Misner

  • Business Intelligence: The Savvy Manager's Guide (The Savvy Manager's Guides)
  • Business Intelligence for the Enterprise
  • Business Intelligence Competency Centers : A Team Approach to Maximizing Competitive Advantage (SAS Institute Inc.)
  • Data Mining and Business Intelligence: A Guide to Productivity
  • The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice)
  • Market Research in Practice: A Guide to the Basics (Market Research in Practice)
  • Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research (Market Research in Practice Series)
  • The Art & Science of Interpreting Market Research Evidence
  • Food Industry Report - Il
  • The Biometric Industry Report - Forecasts and Analysis to 2006
  • Marketing Research Project Manual
  • Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing) (The Harcourt Series in Marketing)
  • All About Marketing & Market Positioning - 5 DVD Bundle
  • Entrepreneurial and Intrapreneurial Sales and Marketing Training DVDs
  • Marketing Research
    American Marketing Association

  • The Market Research Toolbox: A Concise Guide for Beginners Second Edition
  • Posted via email from Rápidas do Pensando Marketing